Blind Justice - Benefits Of Sponsorship

Please download Java(tm). Your participation is a key to the success of programs produced by USA Talk Network, Inc. Sponsorship brings with it several benefits and advantages.

Sponsors are classified as businesses and other entities primarily using television time for the business purpose of advertising.

Sponsors are entities, including organizations and individuals, who are seeking to support the programming and who receive advertising or promotional considerations as a benefit of their participation.

Sponsors are also known as "Underwriters", entities including organizations and individuals, who are seeking to support the programming and know their level of financial support greatly exceeds the promotional benefits they receive, if any. Underwriters truly are donors to the effort and often are thanked directly for their support (e.g., " Blind Justice ” was brought to you thanks to the generosity of...).

ADVANTAGES OF SPONSORSHIP

"Blind Justice" can be a good promotional match for many organizations. Public broadcasting audience demographics include well-educated, high income consumers who are politically and socially active, who travel extensively, are well-read, and consume news at an extraordinarily high rate.

In addition to being seen and heard by the "right people" -- those interested in public affairs programming -- sponsors associated with programs such as "Blind Justice" have traditional and non-traditional positive visibility:

Your company's message won't be lost in the deluge of typical commercial breaks. The Public Broadcasting System limits advertising per show to a total of approximately 90 seconds . Therefore, sponsors are guaranteed prominence and recognition. This increases the value of your sponsorship because it will be noticed. You won't get "lost in the crowd" or ignored.

Due to the PBS 90-second restriction (which breaks down to a total of 45 seconds at the beginning of a show and 45 seconds at the close of a program), the number of available spots is limited. (Note: if a few sponsors elect to take large amounts of time, such as 10 or 15 seconds apiece, this will restrict the total number of different entities represented during the opening and close. This approach can further direct the audience's attention to your contribution.)

Although spots on Public Television stations ("PTV's") usually are much shorter than those on commercial television, PTV's can offer similar quality spots when compared to commercial stations. It only takes two seconds to make an impression on television and spots available on USA Talk Network programming are sold in multiples of 2½ seconds. This means you can purchase a spot for 2½ seconds, 5 seconds, 7½ seconds, et cetera.

In terms of commercial content Public Television stations today are very flexible. They now accept almost any portion of an advertisement on commercial television. As you may have noted, some advertisements on PBS stations are shortened versions of the ones seen on commercial stations and networks.

The only restriction for an advertisement on a PBS station is that you cannot make "a call for action." This means you can include your organization's Web site, telephone number, a contact person, an address, a video clip, et cetera, and you can say what your organization does or sells. What you can't do is specifically say, "Call us today" or make a similar request (but you can say, "Our telephone number is..."). USA Talk Network will work with you to develop or edit a spot which works best for the time period you decide to purchase.

WHO WE REACH

The programs' primary audiences are in the Denver metro area with cities and towns such as Arvada, Aurora, Boulder, Brighton, Broomfield, Centennial, Colorado Springs, Commerce City, Denver, Englewood, Erie, Fort Collins, Golden, Greeley, Highlands Ranch, Lakewood, Longmont, Louisville, Parker, Pueblo, Westminster, Wheat Ridge - among many others -- with a potential of almost 2 million households and nearly 4 million people.

Effective 1 January 2002, Colorado Public Television KBDI/TV-12 began to be offered by the major satellite services (both the DISH Network and DirectTV). This means most satellite customers can receive the programming. Eventually, "Blind Justice" will be offered to Colorado 's Western Slope as well as other PBS stations across the country. National and international access to the program will be provided simultaneously with (and sometimes in advance of) the actual broadcast of each program. In this manner, a national audience can be established right away. This will be of great benefit to all of the program's advertisers, sponsors, and underwriters.

The advantage to supporters of being seen by opinion-leaders and newsmakers on the program as well as our audience is great. While these numbers may be small numerically, the programming is targeted to those who conscientiously watch the kind of special programming which will be delivered - i.e., key businesspersons, elected and appointed public officials, Media stars, Press corps members, academics, and similar leaders.

Just as important is the significance of the show's content. Intrinsically and elementally American is the right, in a public forum, to inform and discuss concerns about laws and about those who make them.

Certain organizations and individuals who are underwriters will support the production and broadcast of the programming because they know it is an important public service. They will be less concerned with the demographics of audiences or the prevailing advertising rates in Colorado in the nation for worldwide Web broadcasts, or for Web site viewing access. They are participating because they believe the programming is a good investment for America.

SPECIAL ADVANTAGES FOR MAJOR SPONSORS & ADVERTISERS

USA Talk Network has designed a special set of benefits for a limited number of major sponsors. The purpose of these benefits is to provide greater worth and to demonstrate the value of advertising and sponsorship by giving select participants a very high profile.

Specifically, USA-TN is committed to including its major sponsors in all of its own promotional efforts as a way to increase the visibility and exposure these sponsors receive. USA-TN believes the value of that additional exposure easily exceeds the cost of the formal advertising purchased by the sponsor.

To accomplish this goal, USA-TN prominently will include the major sponsor's name and/or logo on all of its major advertising and promotional efforts, wherever feasible. In this manner, select sponsors will receive the advantage of not only the advertising they purchase on the show but will benefit further from their inclusion in USA-TN's supplemental advertising and promotional efforts. USA-TN's long-range plans for its promotion of major sponsors include providing major sponsors a subset of the following:

Television promotion on KBDI-TV 12 (as part of weekly show promotions, where possible and where appropriate).

Television promotion and advertising on other Denver stations (where done as Media Partner Sponsors, if and whenever available). When the program is distributed nationally, these benefits will be available in multiple media markets across the country.

Television promotion and advertising via a cable TV advertising purchase or via an exchange based on a Media Partner sponsorship.

Direct mail promotion and advertising (again, often in partnership with a sponsor).

Partner newsletters, inserts in mailings, and other independent communications (expanded on a national basis, as national distribution occurs).

Print media promotion and/or advertising in a Denver daily newspaper (expanded on a national basis, as national distribution occurs).

Print media promotion and/or advertising in other Colorado daily newspapers (expanded on a national basis, as national distribution occurs).

Print media promotion and/or advertising in one or more Colorado weeklies (expanded on a national basis, as national distribution occurs).

Radio promotion and advertising (based on a Media Partner sponsorship and expanded on a national basis, as national distribution occurs).

Billboard advertising (large-scale, bus, and/or bench advertising).

Internet promotion and advertising (including a page on www.HarberTV.com and a link).

Public relations efforts (including press releases and announcements).

While the selection from the above list and the extent of each will be a function of funding and various partnership agreements, it is possible a significant portion of funds from a Sponsor actually would be committed to promote the programming and the sponsor itself. This would provide a double benefit to the sponsor (i.e., exposure on the show itself plus exposure through the promotional efforts). It is anticipated the value of these additional benefits could exceed the actual financial commitment made by any sponsor.

"Blind Justice" promises to be an exciting opportunity to inform, explore, and transform the American system of justice. Please e-mail us or call USA Talk Network at (303) 666-0750 for more information about the show and the advertising, promotion, and public relations opportunities offered to sponsors.

Again, thank you very much for your interest, your business, and your support.